As the students probed him about Videocon’s strategies for launching the first 4G mobile plan in India he responded that Videocon telecom has always tried to provide the best technology at the lowest prices and that the company would be following the same strategy for the upcoming 4G launch as well. “At Videocon we aim to provide the best value for money to customers and retailers”, he said. The idea was to make the 4G offering even cheaper than 3G. “Our 4G offering will be 90% cheaper than all the 3G packages available today. Customers will be charged on the basis of the bandwidth they consume”. He also said that it was important for the company to communicate all the benefits of its products especially to customers who weren’t so tech savvy. “This would mean defining the offering innovatively, say in terms of number of movies you could watch or number of songs you could listen to.”
Before leaving, he stressed on the importance of a strong academic industry relationship in order to create a better collaboration on management related activities.
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